Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

2014 Geneva Motor Show preview

The 2014 Geneva Motor Show opens its doors on 4 March and it will be a showcase for all that the world’s car makers have to offer. Some major new cars will make their public debut at the show, including the Audi TT, BMW 2 Series Active Tourer, Ferrari California and Renault Twingo, all of which will be on sale by the end of 2014. There’ll be plenty of concept cars on display, too: some will be outlandish visions of the future, but others – including the Skoda Vision C – will hint at production models that will be on sale soon.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Decision time at the dawn of the automated car

The Institute of Electrical and Electronics Engineers sent out a press release earlier this month in which they claim that by 2040 75% of the vehicles on the road will be autonomous. As much as I love driving, I have to admit that I won't bemoan the death of the traffic jam. I'll happily give up the crowded freeways and city streets if it means cheaper gas and abandoned back roads.